Even Passion needs a Fathom week to sell the sequel

Lionsgate and Fathom put The Passion of the Christ back in theaters September 10 through 17, remastered in 4K with Dolby Atmos, and ticket buyers get a behind-the-scenes sneak of The Resurrection of the Christ: Part One.

Part One is now dated May 6, 2027, and Part Two May 25, 2028, both of them Ascension Day Fridays that use a catalog title to sell a sequel still a year and a half out.

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Jim Caviezel in profile as Jesus, wearing the crown of thorns against gold, from the 4K Passion of the Christ restoration

A catalog title doing sequel work

Fathom’s July 1 release called the week a chance to see the 2004 picture again, or for the first time, before the next chapter. Variety reported the same window and the same sneak. The rooms are still listed through Thursday. This desk is not going to invent a weekend gross from incomplete charts. The news is the job the reissue is doing: keeping Caviezel’s face on a marquee while Gibson finishes a two-part follow-up that left Holy Week for spring.

Lionsgate had dated Part One for March 26, 2027, then moved it. May 6 is seven weeks later and a liturgical holiday with no competing Easter pile-up. A year after that, Part Two lands on May 25, 2028, a hold test measured in years rather than in the second weekend of a Passion encore. Fathom is already selling another faith Friday in November. This week the company is using a title it already owns to warm the circuit for one it does not.

Gibson will not stay on the planet

Mel Gibson told The Christian Post on September 3 that the sequel leaves Golgotha on purpose. “You’re going to different realms, of course,” he said. “I mean, you’ll be in the firmament before the creation. You’ll be in the Hell of the just, and then you’ll be in the Hell of the damned. And so it jumps around a little bit. It doesn’t just stay on the planet here. It gets around.” Jaakko Ohtonen plays Jesus. Caviezel does not.

Deadline picked up the same interview two days later and underlined the gap Gibson wants to fill. The Gospels, he said, are synoptic. They do not tell you everything. He has talked before about starting with the fall of the angels, about Sheol, about “crazy stuff.” The Fathom sneak is a behind-the-scenes reel, not those reels. Churches that book this week are buying the movie they already know, plus a sales tape for a cosmology Gibson has not shown yet.

The original Passion did not need a specialty distributor to become a cultural event. The sequel apparently does. Through Thursday, the 4K is the product. The product it is selling is still a year and a half away.

The beatOn the upcoming board

The Promised Land Season 2 is a title this desk is watching. Windows, studios, and the rest of the slate live on Upcoming.

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