What has changed is the marketing volume, and the date on Chey’s own page. The official trailer title and description now say theaters nationwide on March 5, 2027. A Denver “live reaction” upload uses the same March Friday. A Dallas reaction from June still prints October 1, 2026. LinkedIn and ACCESS Newswire spent the spring selling October 1 or October 2. The ads do not stop to reconcile the calendar. They just keep buying the feed.
This is Chey’s circuit. YouTube and X first. City reaction reels second. Press-wire claims third. His channel has stacked Dallas, Denver, New York, Los Angeles, and Atlanta reaction packages for The Flood, the kind of clip that looks like a rollout when the rollout is still a sentence. Unlimited Publicity has spent the year sending ACCESS Newswire items about ovations and Oscar-caliber turns. None of that material has produced a theater list a stranger can click.
The other half of the play is the scoreboard he can touch. On the David and Goliath Facebook page, the faith-film blog Thimblerig’s Ark asked for box-office numbers, watched the comment vanish, and found the account blocked from writing again. Chey has long treated a pan as something other than a review: sabotage, a mob, or proof the critic is unsaved. He told outlets that “carnal Christian movie critics” stab filmmakers in the back, and that Judgment Day would sort the ones who rolled their eyes at altar calls. Sermon-length IMDb user reviews of his older titles still walk that path for him. A bad number does not stay in the frame if he can delete the comment, drown it in praise, or baptize it as spiritual attack.
So the ads are doing their job. They are putting the ark hull, the reaching hands, and the Watch button in front of people who never asked for a Noah remake. What they are not doing is naming a circuit. March 5, 2027, is a Friday, if that is the date that sticks. October already failed the simple test. The open question is the same one from two weeks ago, now with a longer runway and a louder buy: when can anyone, on any site that sells tickets, purchase a seat.
